Financial Supermarket definition explanation

What is Financial Supermarket?
A company offering a wide range of financial services (e.g. stock, insurance and real-estate brokerage). Read more for examples and further explanation including related video clips and also comments

Example explains Financial Supermarket
For the consumer, a financial supermarket can offer convenience and efficiency, since his/her money is not being continually shifted from one institution to another. For the institution, an all-encompassing relationship with the consumer is more profitable than handling just one aspect of a customer’s financial needs.

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