Soft Metrics definition explanation

What is Soft Metrics?
A slang term for intangible indicators used to value a startup company. Read more for examples and further explanation including related video clips and also comments

Example explains Soft Metrics
Soft metrics evaluate the things that aren’t apparent but may help predict a company’s future: are there heavy hitters on the board of directors? Has the management team succeeded before?

[tubepress mode='tag', tagValue='Soft Metrics invest']